Warrnambool pop-up store Frequencies Concepts emerged successfully out of the coronavirus pandemic

But after finishing high school, the Brauer College alumni started looking at his options.

"I lent towards the arts in school but when I finished I wasn't sure what I wanted to do," he said. "I started looking into TAFE courses and I found media and design and then went into graphic design at South West TAFE and I loved it.

"Around 2011 I had an assignment to design a t-shirt. I started off printing 25 of my designs and they all sold so I went to 50 and it snowballed."

Mr Robinson launched his first brand Enough Threads and moved to Geelong about five-years-ago to further his career in the fashion industry while keeping his t-shirt business as a side hustle.

"I started working with a company designing menswear where I got to get right into the business and I learnt heaps and it led me to starting Frequencies Concepts," he said.

Frequencies Concepts is a premium streetwear essentials label with limited edition designs focusing on quality materials and a great fit.

Mr Robinson partners his designs with vintage clothes he's sourced overseas and he has opened his first store with a pop-up shop on Liebig Street.

"I opened the pop-up because I had plenty of stock and I thought I'd see how it would go," he said. "I asked on Facebook if anyone knew of a space and I was put in contact with this place.

"It's the perfect spot, people walk past on their way to get their fruit and veggies (the shop is near Materia's) and stop in and have a look around.

"I've had so much community support. I still have a lot of mates here and they've all come in and supported me."

Mr Robinson and his partner were able to move back to Warrnambool in December as the coronavirus pandemic shifted their careers to working from home settings.

"We could work from home so we asked our workplaces if we could move and they said yes," Mr Robinson said.

"We have to commute to Geelong about once a week but everything I do is online through Adobe and Photoshop."

Despite the pandemic negatively affected many retail businesses, Mr Robinson said his sales had been consistent throughout 2020 thanks to his online store.

"COVID really changed things throughout the year as online stores started to go really well," he said.

"But then factories and suppliers had to close and we couldn't keep up. Now that everything has re-opened it's all going well."

Frequencies Concepts pop-up shop will be open until January 17 and you can view Mr Robinson's line via freqconcepts.com

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